Retox have had a fantastic 2018, designing websites and developing software for clients, helping new customers deliver digital marketing strategies and working with new businesses on branding and lots of other creative work. We have been helping our clients to stay up-to-date with all the latest web trends and technology as well as implementing changes relating to GDPR legislation.
So, what do you need to know in 2019?
Well, responsive, mobile friendly sites will be more important than ever in 2019! Technology is evolving faster than ever and it is essential that you keep up to date. Over 50% of the population use mobile devices to search the internet so chances are nearly half your audience is on a mobile or tablet, meaning that it is essential that you cater for them. Google and search engine rankings can be adversely impacted if your site is not classed as being mobile friendly.
Your audience’s attention span is becoming more and more limited as they can find what they need, whenever and wherever they want it. A fully responsive, fast loading website is crucial so you don’t lose traffic. It means your site delivers the best possible user experience and downloads quickly no matter what device it’s being viewed on.
Security will also continue to be a vital element of website development. Google have, for some time, marked down websites that are not offering secured content. To secure your website you will need an SSL certificate. The SSL Certificate will reassure your users that your website is, in fact, trustworthy and that the data you collect is protected.
Social Media forms a crucial part of most companies marketing strategies and it’s essential that you integrate online and more traditional marketing tactics to ensure social media platforms such as Facebook, Twitter, Instagram, Youtube or any other channels you may be using are totally integrated and presenting a unified brand identity and message. Correctly integrating social media icons within your site content can provide powerful analytics about your site visitors and customers and help shape future marketing strategies and website content marketing tactics.