New Online Web Strategies for rapidly growing businesses in Ashington by Retox Digital

Lynx Precast Ltd who specialises in the design, manufacture and installation of precast concrete flooring systems and H-Mix, a ready-mixed concrete business both based within yards of each other are both celebrating the launches of their new websites and Retox Digital have been delighted to welcome the two forward thinking and rapidly growing businesses into the Retox family.

Lynx who launched in January 2014 employ a workforce of 28 including drafts-man, estimators, technicians, fabricators and installers with an estimated turnover of £6m have very ambitious plans and their digital marketing and website will play a critical role in strengthening their brand and keeping in touch with existing and new customers.

Lynx already have some fantastic customers from independent house builders requiring bespoke flooring to major regional and national developers including Bellway, Persimmon and Esh Group, builders’ merchants and groundwork specialists.

H-Mix, a more recently established company are hoping to double their existing workforce to 12 next year.  H-Mix expansion plans tie in with those of it’s main customer Lynx Precast and that makes plenty of sense as they are based next door to each other.  With Senior Management having nearly 25 years experience in the industry, they have played senior roles in the delivery of concrete and aggregates which have underpinned some of the North East’s most iconic developments including The Sage, Millennium Bridge and the Angel of the North.

Both websites portray their strong and individual brands with clean and uncluttered navigation.  Imagery played a very strong part in the design of both sites and the bespoke designs which are fully responsive for use on mobile devices are also future proofed so the sites are scalable and can continue to change as the individual businesses grow. 

Retox is delighted to get the opportunity to work closely with these businesses.  It was an easy decision to introduce both companies to Umbraco (CMS) Content Management System which is ideally suited to their individual needs.  It puts both businesses in total control of the content of their own websites providing quick and easy features to add content, new navigation etc.  Umbraco also has the benefit of having no design restrictions, so it enables us to create strong individual branding for clients that really reflects the values and ambitions of the business.  Julie Charlton, New Business Development Director at Retox said ” I never have any hesitation in recommending Umbraco to new clients as I am confident that this system will give them the control and flexibility they want whilst being one of the most user friendly content management systems available.  We have migrated clients from WordPress, Drupal and other CMS systems and I haven’t had a single client that has not been delighted with it”.

For anyone who is not familiar with Umbraco, its Open Source so there are no ongoing costs, it’s an ASP.net solution which was adopted by Microsoft and is used by over 100,000 organisations, FTSE Top Companies.   It basically ticks every box weather you are a newly established company like H-Mix or a more established organisation such as Lynx Precast.

So much can be achieved with Umbraco and the features and functionality do not disappoint.  Our very own site, Retoxdigital.com is also built on the same platform.  We readily give new/potential clients demonstrations of the CMS because we know once seen you will love it and be blown away by how easy it is to use.

If you would like to know more about Retox and how to get more control over your web presence then get in touch and organise a free consultation.

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