Last night saw the Springboard Awards for Excellence in Hospitality, Leisure and Tourism 2016
We are so proud that our client QHotels picked up prestigious awards for our Creative and Digital Marketing work.
Best Recruitment Initiative – Sponsored by Caterer.com
This award was for a recruitment campaign and an apprenticeship programme that combined excellent online and printed marketing materials with a strong online presence that has targeted the millennials and increased awareness of their initiative ‘Get into Q’. Retox Digital have worked for many years with QHotels originally developing the brand concepts which have been working hard across all digital and print media for the many job roles they are challenged to fill.
QHotels’ ‘Get into Q’ apprenticeship programme was set up to address the skills shortage, attract young recruits and meet apprenticeship requirements set by the Government. They currently have 150 apprenticeship learners and have committed to 250 apprenticeships by 2016, and 300 by 2017. They also hosted and attended 42 apprenticeship events during National Apprenticeship Week alone.
QHotels presented a clear and concise entry with strong evidence of their initiative’s delivery for this award. We recognised this is a new initiative and believe the results will only get better.
Neil Pattison – Sales Director, Caterer.com
Best use of Digital Media – Sponsored by DRP
This year QHotels successfully made use of social media and drove traffic to their website. They’ve developed weekly content plans for each hotel, posted jobs on a daily basis, and attained re-tweets from education facilities and job centres. Integrating with their careers website, they’ve driven traffic to the site and their recruitment agency spending has decreased by 50% year on year and their permanent spending has decreased by 25%.
QHotels use of social media to inspire and interact with their audience clearly stood out against the other entries in this category. This high level of engagement drives traffic to their job’s website and we saw a large increase in traffic because of this.
Adam Cox – Head of Development at DRP