The visibility and reputation of your brand is built on what people see, read and hear about you. It doesn’t matter whether it’s in traditional media or the web. It all adds up to how your customers perceive you.
In recent years social media has brought a completely new dimension to PR and opened up new, exciting and highly interactive channels to speak directly to customers.
Editorial content, personal recommendation and other ‘word of mouth’ reviews will often carry far more weight than advertising and pound for pound will deliver more value. The skill comes in getting it right, right tone of voice, right message, right timing and right audience.
PR is about delivering a range of messages from intelligent media campaign and corporate PR to internal communications and crisis management. PR requires a level of expertise that you should not underestimate and it’s not something you should trust to just anyone. Every message you put out there reflects on your business and it takes more than an understanding of social media to produce effective online communications.
If you’re thinking of embarking on a formal PR strategy or perhaps need a more ad-hoc approach to PR then Retox Digital work with a specialist team who have decades of experience and a proven track record for delivering results in the B2B and B2C sectors.
Gives a call today for a free no obligation discussion about your needs on 01670 785 786