Walter Dix

The Brief

Walter Dix & Co one of the longest established and well known AGA and Range Cooker Specialists in the Country.  A family run business of four generations and founded in 1888 they were one of the very first AGA Distributors. Their recently refurbished showroom based on Team Valley is the home of a large selection of top quality range cookers which are set up in kitchen settings  to enable cookery demonstrations and specialist cookery events.

The company is synonymous with quality and luxury and from the minute you walk into the showroom you can’t help being hugely impressed by the display of high end cookers.  Our job at Retox was to create this amazing first impression on their website bring their brand to life in a modern and dynamic online retail store that would provide customers with an exceptional online shopping experience using safe and secure shopping software.

The key strategic goals for the new site were to provide an unbeatable selection of luxury brand cookers online and increase the level of customer engagement to generate enquiries and online sales.  The site needed to be highly intuitive and easy to use whilst exuding the luxury image of Walter Dix whilst behind the scenes the site had to be developed to ensure that it was highly search engine friendly so it can realise its full potential on the major search engine rankings.   Goods can purchased through the online retail store which also facilitates detailed enquiries and online ordering.

An easy to use content management system was a prerequisite so Walter Dix staff can quickly and easily update content to ensure visitors have up to date and accurate information at all times.

 

The Solution

Designed to a very high standard, the new site took in to consideration the Walter Dix existing branding and evolved this to give it a more modern twist with the use of pale colour palettes that compliments the product range and gives a quality, luxury feel.   The site is fully Mobile Responsive which means it can be viewed on  anything from laptops to mobile phones.   Staff can also use Ipads etc. in store to access the website and show over 500 products in hundreds of different colourways.

We installed Umbraco as the Content Management System which meant there were no design restrictions so it was easy to achieve the perfect look and feel.  Umbraco provides an unbeatable range of features and functions and is one of the easiest systems in the market place for businesses to manage their entire site content without the need for technical skills.  The site is packed with features to deliver the business sales and lead generation objectives.  It comes with full social media, sign up for newsletters and events and full range of online marketing tools.