Nuii Ice Cream is an international brand owned by Froneri. Operating worldwide, this luxury ice cream brand required a website that had muli-lingual capabilities and enough flexiblity to adapt to the market and cultural requirements of the different regions.
The site features full-page video on the homepage to draw the user into the sensational, exciting and exotic new luxury ice cream brand. The homepage had to not only look incredible but also to function well on major search engines. With a video being used as the homepage, Nuii was going to be missing out on some SEO essentials, such as content, H1 and H2 tags and risking a higher site loading time. With the help of Retox, Nuii were able to keep the loading time of the website lower than the average of 5 seconds, add in all of the essential search engine requirments and code and link up the relevant Social Media icons whilst keeping the focus on the beautifully shot video.
As an international product, the Nuii site is produced in muliple languages, whilst being housed on a single CMS platform. The platform facilitates each country having direct control over their own Nuii content and product variations.