Black Candle
Black Candle Co

Branding and e-commerce website for luxury Northumberland candle company

The Project

The Black Candle Company of Northumberland came to Retox Digital asking for some help with Search Engine Optomisation on a Wordpress site. After a number of different updates, with corrections on the themed website including fixing styling issues, technical updates and basic Meta descriptions we were able to see a significant change in Search Engine rankings.

After seeing how drastically our Umbraco specialists could improve a basic Wordpress site and attending a free demonstration on our preferred CMS, Umbraco, the Black Candle Company of Northumberland decided that it would be more effective to have a totally bespoke brand created and built by the Retox team on the Umbraco CMS. The Retox team set about designing and developing a fully responsive CMS and e-Commerce system that promoted the Black Candle brand beautifully. The new designs were then seamlessly transferred into print, where we created professional, immaculate rolling banners to be used time and again at various events.

The bespoke features on the Umbraco website and e-Commerce system allowed customers to choose their preferred Black Candle scent, personalise products and view the large range of luxury candles that Black Candle provide and Black Candle could see the growth in Organic traffic that came from switching to the Umbraco system.

The site supported by the company's social media strategy has resulted in the achievement of strong and sustained sales.

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