By Danielle Carr
A Classic Victoria Sponge or an Indulgent Triple Chocolate Fudge Cake? Don’t get me wrong, I love a good Victoria sponge as much as the next person but it’s not something that stands out in a bakery or on a dessert menu alongside many other extravagant options. My point is that in a world of choice, you need to stand out. The more often you engage with your audience the more your brand gets recognised and the idea of social media is to increase your social presence. It may just seem like a profile but your company is the face of it and what you post, people will associate with your brand.
So why should you use it:
What we’re not going to do is tell you what to do because we don’t know your goals but to give you general advice that you should think about when in engaging in social media for your company.
You should post engaging blogs on a regular basis so it becomes a core activity of your business. If you float in and out of using it then you’ll lose your presence and someone else could get ahead of you. In the same sense, promote your business and just don’t push it.
Business Only!! Keep social media to business hours and you can avoid any bad choices. I’ve once seen someone accidently upload a video story drunk onto a company page instead of their personal one! Although it wasn’t too bad and it was slightly amusing, some may see it as unprofessional and could damage the company image. Make sure you’re still human. Step away from the corporate image and show that you’re real. Some of the biggest industry leaders use social media to do just that. They reply to their customers engaging in playful chat. Share content (not just from yours but other businesses), talk about how much you wish the rain would stop and talk about what’s trending. Include Gifs, make people laugh and join in on the latest hashtag trends. Encourage feedback and testimonials and thank them for it. The more positivity the better the reaction so congratulate people for their successes and thank people when necessary.
Remember, just because it works for one doesn’t mean it’ll work for you. Think about it, try it and learn from it. Not all social media platforms achieve the same results and don’t think you have to use every one of them. Use the platform/s that work for you.
It’s free advertising so embrace it and have fun. Get out there. There’s a whole digital universe to discover.